Seratonin Club NYC
Bringing Serotonin Club’s Vision to Life
When Sophie and Nina first introduced us to their new venture, Serotonin Club, we were immediately inspired by their energy and mission. After connecting through Sophie’s first brand, Woof Wellness, it felt like such a full-circle moment to collaborate again—this time on a project designed to help people “Sculpt, Strengthen, and get your Serotonin Boost✨” through pilates, yoga, and more. With their studio opening soon in Flatiron, NYC, the Serotonin Club team knew they needed strong, cohesive imagery to anchor their brand across social platforms and their new website. That’s where we came in.
A Studio Session with Purpose
We set up a weekday session inside their space, tailoring the shoot to capture exactly what the brand needed. The first focus was headshots of their instructors—clean, professional portraits that still reflected the approachable, uplifting spirit of the Serotonin Club team. These photos would give future clients a sense of connection right away, putting a face to the voices and personalities they’ll be guided by in class.
Creating a Library of Content
Beyond headshots, we curated what we like to call “stock with soul.” These are a mix of candid and posed “stock” images (shots of movement, laughter, stretches, and studio details) These can be repurposed again and again for headers, newsletters, event flyers, or social content. The bright, modern Bala equipment featured throughout the session became a natural part of the visuals, tying directly into the Serotonin Club aesthetic and lifestyle vibe. And of course, Ralphie, the beloved Woof Wellness mascot and unofficial “office manager” made his cameo, adding a playful, familiar energy to the shoot that’s so true to Sophie and Nina’s world.
A Creative Collaboration
One of the things that made this project so special is that Sophie, one of Serotonin Club’s founders, is a talented graphic designer herself. She already had a clear vision for how she wanted to use imagery within the brand, so this wasn’t about handing off files, it was about true collaboration between creatives. For us, it was inspiring to see how she took our images and breathed even more life into them through design. Watching her pair photography with her creative direction has been one of the most rewarding parts of this project.
(Photo of Allie, Olga, Sophie and Nina)
How Photography Helps Businesses Grow
Having a strong visual presence isn’t just about aesthetics—it directly impacts how a business connects with its audience. For a studio like Serotonin Club, photography helps establish trust, set expectations, and communicate the experience before someone even walks through the door. Professional images invite potential clients into the space virtually, making them feel part of the community from the very first impression.
The Outcome
By the end of the session, the Serotonin Club team had a complete visual library ready to launch their brand into the world. These images now serve as the backbone for their website, social media, and promotional campaigns, giving them a cohesive and professional foundation to build on as they grow. For us, it was more than just a shoot—it was a chance to support two founders we admire, collaborate with another creative, and capture the spirit of a space that’s all about movement and joy.
Follow @serotoninclubnyc to learn more about their mission, upcoming events, and to see how our images have come to life in their brand storytelling. We can’t wait to watch them thrive in the Flatiron community.
